While facilitating The Skilled Presenter VILT last week one participant really harped during the “Attention Grabbers” & “Facts & Figures” sections that statements must be backed up with a source to be credible. He said if you don’t mention your source or your only source is “Google” then he completely discredits the speaker.
This was a valid point and made me question the “research” we throw out during SP and/or TF.
I did a little research on some of the quotes we use and found the following:
– “It takes 21 days of practice to learn a new skill” – nothing credible supports this and a lot contradicts this
– “Every 8 seconds your audience loses concentration on what you are saying” – Confirmed by Time Magazine via Microsoft studies. However, other studies show up to 15 minutes …
– “Recapping your 3 points at the end provides 80% higher retention rate” – Couldn’t find any articles backing this up
– “Public speaking is the #1 fear” – Confirmed by Psychology Today
Does anyone have other research to back up these statements and/or would you like to add to this list some of the “research” we quote during our TF presentations?