Privacy Policy

Privacy Notice

McLuhan & Davies Communications, Inc – (updated 240518)
This is the website of McLuhan & Davies Communications, Inc.
15 Delisle Ave
Toronto, Ontario
Canada M4V 1S8


McLuhan & Davies Communications, Inc. is committed to the privacy and protection of your information you choose to share with us. We deliver training workshops, educational products and consultancy services for business use (our products and services). We predominantly operate within B2B (business-to-business) and B2G (business-to-government) markets worldwide.


This Privacy Notice refers to personal data, this is defined as information concerning any living person (a natural person) that is not already in the public domain. We are providing this statement to be transparent about how we collect, store and process an individual’s and organizational data. We want you to understand your rights and our increased accountability when we process and store your information. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website.


This Privacy Notice will advise:

  1. The information we collect
  2. Why we collect it
  3. How we collect and use data
  4. Our cookies policy
  5. Security
  6. Contact us




1.1 What we collect – The information we collect and store about you and your business encompasses all the details we hold about you. It includes sales transactions and will be combined with third-party information we have obtained about you from public sources and our own suppliers such as list brokers.


We do not sell, rent or give your information to any other organization for them to use it to sell or market to you. Other organizations will receive your information when they provide a service for us, which may benefit you (e.g. a mailing house to send you a brochure). We only provide them with the information that they need to be able to provide the service, not sell access to your records held with us. From time to time we may use third parties to collect information, e.g. online survey service providers (e.g. Google Forms), email distribution (e.g Mailchimp) or form builders (e.g. Ninja Forms in WordPress). Our suppliers are contractually obligated to keep your personal information confidential and to only use it for the purpose requested.


We collect the following information (each may have varying degrees of data):

  • Name, title, company name, company address, company turnover and number of employees, industry type. Contact information including email address, phone number, job title.
  • Reasonable adjustment and dietary requirement information will be stored and passed to third parties to ensure we follow your instructions and make you as comfortable as possible. These third parties include (but not limited to) trainers, venues, material providers and licence holders. This data is not used for any other purposes.
  • A record of events and products enquired about, purchased or attended.
  • Copies of contracts and business correspondence between us.
  • Other information that you enter on forms or surveys – before, during or after our events, on this website or on our partner websites.
  • Information about your activity on our websites and emails (using cookies).
  • A record of any communication or activity with us, on our events or whilst on our website.


1.2 What we do not collect or store – We do not need, collect or store sensitive information that includes age, sexuality, religious or spiritual information. Such information will be immediately destroyed if it is received.




We collect the information needed to be able to provide you with the products and services purchased and promotional marketing correspondence. Coincidentally there may be times when your information could be contained in data that we have been given (when you have been referred), purchased from a third-party list broker, or received from your organization so that we can fulfil contractual agreements.


The information we collect will be relevant to the purposes for which it is to be used:

  • Where legally required – For reporting on financial and legal obligations where required by Canada and International law.
  • To fulfil and record contractual agreements with you and/or your employer – To respond to enquiries, supply requested information, deliver our products and services: pre-, during and post-event.
  • To measure the effectiveness of, and develop new products and services – Allowing us to ensure what we are offering is suitable for you and the current marketplace. We will do this through Legitimate Interest.
  • To advise and inform you of our training workshops and educational services – Those that are relevant to you in your job. Our products and services are proven to help improve the lifelong business, management and leadership skills of individuals. This is the basis that we will promote our products and services to you (Legitimate Interest). All marketing communication provides a means to unsubscribe.
  • To provide evidence of attendance/learning – To reissue certificates or letters confirming attendance where required and necessary.
  • To measure the effectiveness of our trainers, the training materials and improvements required to our products.
  • To ensure we suppress you from contact – When you’ve requested not to receive information from us, or our information is no longer relevant, or are no longer employed by your organization.
  • If you are employed, providing services to us or part of our affiliates network – We will collect, process and store this information as a part of our relationship and any contractual agreements we have in place.
  • We will do our utmost to ensure that such data will be accurate, complete and kept up-to-date. If we have the wrong information for you please let us know and we will correct it. Please email us to change this information –




3.1 When you contact us When you contact us (by phone, email, letter, through a website or third-party) we will create a record for you in our database. We will also store information about your enquiry/contact and all future correspondence between us will be saved. Our teams may contact you via phone, email, electronic document or letter. You can opt-out of any or all forms of communication at any time or email us with your instruction – We will process personal data during the duration of any contract and will continue to store only the personal data needed for 10 years after our last contact with you. This is to meet any legal obligations and historical requests from you.


3.2 When you buy from us – When you purchase any of our products or services we will record the financial elements of the sale onto our accountancy software. Identifiable information (contact name, telephone and email; company name; finance address) collected is processed and stored on our database.  This information will be used to send invoices, reminders and financial statements. It will be shared with our third-party management accountant and maintained in a secure facility for when required by legislative bodies (e.g. Canada Revenue Agency). This information is stored in a secure facility per CRA regulations and is not used for marketing purposes. Credit/Debit card information is collected and stored by our payment partners Stripe and PayPal. We do not hold any credit/debit card information on our website or database.


3.3 When you provide us services –  We will record information of our faculty, consultants and freelancers who issue invoices to our organization.  Both identifiable information  (contact name, telephone and email; company name; finance address) and elements of the transaction is stored in our database and in our accountancy software. This information will be used to pay invoices and issue receipts for the service provided. It will be shared with our third-party management accountant and maintained in a secure facility for when required by legislative bodies (e.g. Canada Revenue Agency). This information is stored in a secure facility per CRA regulations and is not used for marketing purposes.


3.4 When you visit our website We use Google Analytics to collect information about user’s activity on our site, for example the number of users viewing pages on the site, to monitor and report on the effectiveness of the site and help us improve it (using cookies). This information helps us to ensure we are providing the most relevant information to you. You can stop cookies being installed on your computer at any time. More information on how to do this can be found at


If you wish to disable Google Analytics on your browser, please follow these steps.


Personal information is collected on the site and held in our website database when you enquire, fill out a form, book a workshop or work with us as an accredited trainer. This information is then transferred to our main database. We do not store any payment information on the website.


3.5 When you download content from us –  For infographics, whitepapers, e-books, contest raffles, etc., we use a WordPress plugin called Ninja Forms. For surveys, we use Google Forms via GoogleDrive. We gather statistics around form completion and clicks using industry standard technologies to help us monitor and improve the content we product, the value we give to our subscribers and visitors and how to improve the ways we communicate online with the public. For more information, please see Google’s and WordPress’s Privacy Notice. The personally identifiable information you disclose on the form, will be electronically stored. We use this information to contact and market to you under Legitimate Interest. To prevent further contact you can unsubscribe from marketing emails at any time. Our site is secured at the database and server level using a variety of technologies to protect your data.


3.6 When we purchase data – We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data. We may combine this data with information we already have about you. This helps us to de-dupe, update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you using Legitimate Interest.


3.7 When we send you email – We use a third-party provider, Mailchimp, to deliver our e-newsletters and email marketing. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve the ways we communicate with you electronically. For more information, please see Mailchimp’s privacy notice.


3.7 Pre, during and post-workshops and events If you are booked to attend one of our workshops or events we will record your information. We will also record your attendance or non-attendance to our events. If this has been booked by your organization or a third-party, this attendance information will be passed to them. This information will also be shared with your trainer to ensure we meet your personal and organizational objectives. If you have attended one of our workshops we will keep this information, with minimal contact information indefinitely (unless you advise us otherwise). This is so that we can identify you and reissue attendance certificates at you or your organization’s request.


3.8 When you review and evaluate our workshops – At the end of every workshop or event we will request that you complete a workshop evaluation form. Some of our graduates also go on to write a review that is published on our website. This information will help us to measure the effectiveness of our trainers, the training materials and improvements required to our products. If you choose to write a review online, we never publish your email address or contact information, only your name and company name. We only ask for your contact information so that we may follow up with you shall you have any questions or concerns with our workshop, content or a trainer.  The completed paper forms will be entered into our database, scanned and securely stored on our servers and the physical copies will be kept in a secure facility.


3.9 When you’ve been referred to us We collect referrals verbally and on our workshop evaluation forms. When you’ve been referred we will contact you by email or phone and advise who has referred you, what they attended and what they thought you would be interested in. To prevent further contact you can unsubscribe at any time using the link on our emails or by contacting us –


3.10 At trade shows, conferences, exhibitions and special events We often attend events where we may have a physical presence or sponsorship package. Your details will be collected, processed and sorted. We will use this information to answer any queries you had or to market to you with Legitimate Interest. To prevent further contact you can unsubscribe at any time using the link on our emails or by contacting us at


3.11 Disclosure  We work with other individuals, third-parties and contractors to deliver our products, services and marketing activities. We only provide them with the information they require to be able to fulfill their contract with us. In order for them to work with us we command the same stringent data security as us. We do not sell, rent or give your information to any other organization for them to market their own products and services. We may disclose your personal information to meet legal obligations, regulations or valid governmental request.  Some of the uses and disclosures mentioned in this Privacy Statement may involve the transfer of your Personally Identifiable Information to our affiliates in various countries around the world. By submitting your Personally Identifiable Information via this Site, and/or our Applications, or in response to our e-mails, you consent to such transfers and to the processing of this information in various countries around the world.




To provide you with the best online experience, our website uses cookies. By using our website, you agree to our use of cookies.  A cookie is a small data file that is downloaded to your computer or mobile device when you visit a website.  A cookie file contains information that can identify you each time you visit the website.  The purposes for which we use Cookies in the Service include:


Google Analytics We use Google Analytics to help us understand how the site is being used in order to improve the user experience. User data is all anonymous. If you wish to disable Google Analytics on your browser, please follow these steps.   You can find out more about Google’s position on privacy as regards its analytics service here.


Google AdWords  We use this conversion tracking cookie to help us understand how many people who clicked our Google ads completed an enquiry form. These cookies expire after 30 days and do not contain personally identifiable information. You can find out more information here.


Social Media “share” buttons Our website includes social media features and widgets, such as a ‘share’ button. These enable users to share or bookmark the web pages. There are buttons for Twitter, LinkedIn, Facebook and Google+.  Your interactions with these features are governed by the privacy policy of the company providing it. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of McLuhan & Davies Communications, Inc. You should be aware that these sites are likely collecting information about your internet activity, including your engagement with the McLuhan & Davies Communications, Inc. website. If you click on any of these buttons, these sites will be registering that action and may use that information within their own domain.  You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt-out, or delete, such information.


To opt out of cookies or for further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, please visit




We use a variety of technologies to protect the personal information submitted to us, both during transmission and once we receive it. Our IT equipment is firewall and password protected, running up-to-date virus software. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.




You may contact us at  if you have any questions or concerns about our Privacy policy, or write to us at the following address:  15 Delisle Avenue Toronto, ON M4V 1S8


We will make available to you any personal information that we have collected, used or disclosed, upon your written request, to the extent permitted by law.  We will attempt to respond to your written request within thirty (30) days.  We will advise you in writing if we cannot meet your request within this time limit.