How to Achieve Clarity
Write and speak in short sentences.
A short sentence provides evidence of clear thinking.
How to Achieve Brevity
Make a point of getting to the point. No rambling preambles. No one has time for unclear thinking unclear argument. Make a habit of getting to the point.
How to Achieve Impact
Structure your communication so you offer a beginning, a middle, and an ending.
The beginning grabs the audience’s attention.
The ending hooks the audience’s memory.
The middle supports your argument. Take care, though. If the middle is too long, you will bury your message.
That’s why we call it the cemetery of communications.
It also explains why you need powerful openings and memorable closings to all forms of communication.