I can only lead if I speak (and write) well.
I lead and influence by example.
I must be clear and concise, and get to the point. And I must avoid basic mistakes.
I lead (and influence) by informing, persuading, being professional.
I lead by being a productive communicator; I must write fast, but effectively.
I must truly know the difference between good and bad writing.
I can’t expect to communicate only through the spoken word.
Writing is my persona. So I (and my team) simply want to look good.
I know the consequences of bad writing: a lost job, a lost promotion, a lost sale — and above all lost respect.
People judge you by your writing. So I try to lead through good writing, as a leadership skill — and a life skill.
Roger HB Davies, CEO, McLuhan & Davies Communications, Inc.